Dr. Maciel’s research interests include consumer culture, market evolution, and qualitative methods. 

Dr. Crolic’s research interest is in consumer behavior with a particular focus on how consumers enjoy repeated hedonic experiences (e.g., looking at the same piece of art again and again) as well as consumers' interactions with new technologies.

Dr. Bosukonda’s research focuses on marketing strategy including B-to-B marketing strategy, platform strategy and consumer well-being.